Established in Tokyo, MINISO, the Japanese fast fashion designer brand, was jointly founded by Miyake Junya, the chief designer of MINISO, and Ye Guofu, the Chinese young entrepreneur. MINISO advocates fashionable and relaxed lifestyle and directs a superior products consumption pattern.
MINISO pursues a "simple, natural and quality" life philosophy and a brand proposition of "simplicity and going back to the essence". It launches new products every seven days and the low-price but high quality products are popular among customers. MINISO positions itself as the fast fashion chain stores, whose core values gain popularity among consumers and lead the market to a new trend of "superior products consumption". MINISO Co., Ltd. has been operated since 2013. It established in China in September of the same year, expanding across China since then.
MINISO has been expanding globally since its establishment in 2013. It opened more than 1,800 stores around the world within 3 years, whose sales revenue reached RMB 5 billion in 2015 and exceeded RMB 10 billion in 2016. MINISO is regarded as a fierce competitor by some well-known enterprises such as UNIQLO, MUJI and Watsons. It is also deemed as "the biggest enemy" by the Chinese Apple distributor. Currently, MINISO has signed strategic cooperation agreements with 40 countries and regions, including the U.S., Canada, Russia, Singapore, Dubai, Korea, Malaysia, Hong Kong (China), and Macao (China). On average, it opens 80 to 100 stores monthly and it is anticipated to open 6,000 stores all over the world by 2020, with a global revenue of USD 9 billion.
MINISO has been advocating the philosophy of qual ity life and respecting the needs of customers. It dedicates itself to providing customers with quality, creative and low-price products. Those simple, natural and fashionable commodities are popular among people aged between 18 and 35.
Meanwhile, MINISO also creates a new business style, which combines fashion and leisure together, becoming the main force in the department stores and shopping centers with catering, fast fashion clothing and entertainment industries. When realizing its advocacy of "fast fashion" towards quality life, MINISO also focuses on building brand new recreational shopping atmosphere, so that customers can experience happiness, fashion and sound lifestyle in MINISO.
MINISO always optimizes its product structure and pays close attention to product management. It persists in selecting fine materials from all over the world. Over 80% of our design is originated from Japan, Korea, Singapore, Malaysia, China and other countries. While insisting on selling high quality and creative products, MINISO also attaches great importance to customers' shopping experience and provides thoughtful service to them. Most MINISO stores locate in the large shopping centers in downtown areas, with a purpose of building a brand which stays close to people's lives and possesses high fashion. MINISO endeavors to deliver excellent shopping experience to customers all the time.

MINISO名創優品是日本快时尚设计师品牌，由日本设计师三宅顺也先生和中国青年企业家叶国富先生在东京共同创办，三宅顺也先生同时兼任首席设计师。MINISO名創優品，是全球"时尚休闲生活优品消费"领域的倡导者。

MINISO名創優品奉行"简约、自然、富质感"的生活哲学和"自然、自在，回归本质"的品牌主张，以每七天上一批炫酷新款、走低价新锐路线、定位快时尚休闲百货连锁的品牌核心优势赢得消费者们的亲睐和热捧，在时尚消费前沿市场先后刮起"生活优品消费"之风。2013年由株式会社名創優品產業运营，同年9月MINISO名創優品进驻中国，全面布局在华时尚休闲百货市场� �

MINISO名創優品自2013年正式走出日本后，积极开拓国际市场，两年多时间全球开店超1400家，2015年营收突破50亿元，预计2016年营收将达到100亿元，被无印良品、优衣库和屈臣氏等列为"全球最可怕的竞争对手"。在中国市场，MINISO名創優品也被苹果中国经销商视为"第一敌人"。目前，MINISO< /span>名創優品已与包括美国、加拿大、俄罗斯、新加坡、阿联酋、韩国、马来西亚及中国香港、澳门等50个国家和地区达成战略合作，平均每月开店80-100家，预计2020年在全球开店6000家，营收突破600亿。

公司官网：http://miniso.jp/chinese/